The Internet is a natural ally to the sports industry, being able to deliver vast amounts of up to the minute news, results and comment.
“We were among the first to see the enormous potential for online bookmaking. Media On Demand's services have helped us go a long way to making this potential a reality.”
Much of the dynamic element that captivates sport audience has, however, been missing. Users even had to constantly refresh results tables to ensure they were up to the minute. Once again streaming technology is proved to be the key to unlocking its appeal online.
Our streaming solutions and original content – which includes over 100 radio commentaries a month - are relied on by the web sites of the UK's biggest sports bookmakers. Among them are William Hill and Ladbrokes as well as newer entrants to the field, such as live betting service BetAndWin.com . The online radio station we provide to William Hill is now amongst the busiest stations on the Internet, while the streamed fixtures and results table we supply to Ladbrokes records half a million hits a month.
One of the best ways we have found to explore the possibilities of this field is to develop our own outlet for content, EatSleepSport.com
